The Kind (Type) of Telemarketing

There are five types of telemarketing services businesses use to market their product. Each type has a different purpose, so it is important for a business to choose one (or more) that fits its telemarketing needs.

1. In-bound telemarketing

Publish, display and mention your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in TV/radio spots to generate orders and leads. Receive calls when customers see your phone numbers in catalogs, direct mail, emails, faxes, print ads, on websites and in TV/radio spots to generate orders and leads. Your telemarketing call center will receive these calls, answer questions, and sell your product. Cross-sell/up-sell callers to boost revenues. Make your CRM strategy gain results by presenting targeted offers on inbound telemarketing calls.

2. Out-bound telemarketing

Call customers and prospects to sell products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments. Give existing buyers heads-up on hot deals. Turn outbound customer care calls into outbound telemarketing calls by cross-selling/upselling targeted offers. Your telemarketing call center can also notify current customers of special sales and promotions.

3. Business to Business Telemarketing

Use outbound telemarketing to acquire customers, qualify prospects and pass hot leads to sales reps and deal closers. Rely on inbound telemarketing to acquire and qualify buyers for followup by your sales reps, close sales, process orders and cross-sell/upsell offers. Your telemarketing call center can keep other businesses aware of your latest products and services.

4. Business to Consumer Telemarketing

People depend on your outbound telemarketing and inbound telemarketing programs to buy goods and services. Present attractive, special offers, and targeted offers to prospects and existing customers with outbound telemarketing calls. Get the most out of print ads, DRTV and infomercial inbound telemarketing with cross-sells/upsells.

5. Automated Telemarketing

Automated telemarketing, using interactive voice response (IVR) is an effective, inexpensive way to process large numbers of inbound telemarketing calls. Outbound telemarketing using IVR delivers offers quickly at low cost, generating inbound telemarketing leads and sales.In both cases, special equipment contacts customers or receives calls from customers without any live staff needed.

Telemarketing (or telesales) has proven effective for businesses of all types and sizes. Any of these five types of telemarketing may be used separately, or in combination, to provide the optimum results for the sale of your product.